The Tools To Run Your Career, Not Just Your Catalogue
Every tool in Backstage exists for one reason: so you own the relationship with your fans, end to end.
Drop On Your Terms
Digital downloads, merch, bundles - sell it all from one storefront. Schedule drops, open and close sales windows, let fans preview before they buy, and set pay-what-you-want pricing when you want fans to name their price.
- Digital downloads & physical merch, bundled however you like
- Scheduled drops & sales windows
- Preview clips up to 30 seconds - or none at all, your call
- Pay-what-you-want pricing, your call
Give Your Real Fans Something Real
Gate video, behind-the-scenes content and early access behind a purchase. Build tiers - music-only or music-plus-access - so your most invested fans get more than a stream ever could.
- Exclusive video content, gated to buyers
- Music-only or music + exclusive access tiers
- Reward the fans who show up, not just the algorithm
Email, Built For Artists
A visual campaign builder made for drops, not newsletters. Design, send and track - direct to the inboxes of people who actually want to hear from you.
- Visual campaign builder with merge tags
- Built-in templates for drops, announcements, thank-yous
- Open and click analytics on every send
Hey{{first_name}}— new drop is live.
Know Who's Really Showing Up
A live broadcast feed keeps fans in the loop. Fan Achievements automatically recognise your Supporters, Superfans and Legends - no spreadsheets required - so you always know who to thank first.
- Community Broadcast Feed
- Automatic superfan tiers: Supporter, Superfan, Legend
- Gift This Release - let fans buy for a friend
- Full fan detail view for every supporter
A Storefront That's Actually Yours
Every artist gets a home for their music, merch and brand the moment they sign up - no waiting, no setup fee.
- Your own artist page, live from day one
- Showcase your releases, merch and story
More In Backstage
A Room That's Actually Yours
Purchase-gated group chat, built for the fans who paid to be there. No ads, no algorithm deciding who sees your message - just you and the people who backed you.
Real Numbers, Not Vanity Metrics
See what's actually converting - plays, purchases, fan growth - in one dashboard. No guessing which drop worked and which didn't.
Get Paid Together, Properly
Invite collaborators onto a release and split revenue automatically. No chasing people down after a drop, no spreadsheets, no disputes.
This Is Backstage
Every tool here exists to keep you in charge - of your fans, your data and your revenue.